David Bell

Xinmei Zhang and Yongge Dai Professor; Professor of Marketing, The Wharton School

An expert in consumer shopping behavior, David Bell’s current research focuses on theories and explanations for geographic variation in the performance of Internet retail startups. Bell’s research has been published in all premier academic marketing journals and he sits on the editorial boards of several international journals. His recent book, Location Is (Still) Everything (2014) has been identified as a “must read for anyone who runs an Internet business”.

Bell is the winner of several teaching and research awards, including the MBA Core Curriculum Award, Miller-Sherrerd MBA Core Teaching Award, MBA for Executives Excellence in Teaching Award, the Frank M. Bass Outstanding Dissertation Award, three John D.C. Little Best Paper Finalist Awards, and two INFORMS Marketing Science Long Term Impact Finalist Awards.

He holds a Ph.D. from the Graduate School of Business at Stanford University, an MS in Statistics from Stanford University, an MA (Honorary) from the University of Pennsylvania, an M.Com (1st Class Honors) and B.Com from the University of Auckland, New Zealand.